Who has Discovered the Power of "Debit-Only" Deposit Accounts?

​Pacific Coast Bankers Bank discovered "debit-only" Companion Deposit Accounts and wrote about them in their blog last week... https://www.pcbb.com/bid/2018/09/06.  Now these accounts have been featured in BAI Banking Strategies, The Financial Brand, and Pacific Coast Bankers Bank.  If your bank is needing retail deposits has your finance, retail, marketing, client experience, and operations teams researched how the bankers using this new approach in 2018 are gaining new properly-priced, long-term retail deposits with minimal cannibalization of other low-cost retail deposits?  What questions came up?  What are they still curious about?  If you launched it, are you getting a robust response from the depositors and your front line?

------------------------------
Neil Stanley
President of Community Banking
TS Banking Group
Treynor, Iowa
------------------------------
-------------------------------------------
Original Message:
Sent: 06-10-2018 09:44
From: Neil Stanley
Subject: Who has Discovered the Power of "Debit-Only" Deposit Accounts?

Maybe other banks and credit unions are already using this powerful approach that gives depositors what they are looking for while maintaining the attributes that keep these funds from becoming volatile over-priced funds.

Here is a story about the hybrid between CDs and savings that is contributing to great growth of properly-priced, long-term retail deposits in the financial institutions we know are using this approach... https://www.bai.org/banking-strategies/article-detail/how-companion-deposit-accounts-attract-the-capital-banks-need

Let us know about your experience with this approach.  Would anyone want to have a webinar about this topic?

------------------------------
Neil Stanley
President of Community Banking
TS Banking Group
Treynor, Iowa
------------------------------