Gen Z customers’ loyalty is less tied to geography and more to how well a bank understands and anticipates their needs, according to the Financial Brand, which highlights their demand for personalized experiences, seamless digital tools, and authentic communication that reflects their values. For community banks, the opportunity is twofold: capture deposits and lending relationships early, and establish trust with a generation whose preferences will shape the industry for decades.
What steps are you taking to ensure the digital experiences you offer resonate with Gen Z? Have you discussed strategies for attracting this generation before fintechs or megabanks have a chance to do so?
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