How’s this for a stunning statistic: 71% of banking executives aren’t confident their frontline staff can recommend the right product to the right customer, according to a recent poll conducted by The Financial Brand.
With deposit growth cited as a top priority of 92% of the responding bank executives, the linked article argues that traditional employee training methods are ineffective. Digital and AI tools can help, because they provide the repeated practice, reinforced product knowledge, and individual feedback that employees need to meet customer needs, and in turn, strengthen deposit relationships.
How confident are you that your employees can match customers with the right products? Are you using AI to prepare frontline staff for customer interactions? How often do you reinforce product knowledge after an employee’s initial training?