Two of last week’s most popular stories focused on deposit competition strategies and Meta’s new AI agent, Muse, which could make it easier for customers to move cash toward higher-yielding options. This article connects the issues more explicitly: Customers are already paying more attention to what their cash earns; neobanks, stablecoins, and other alternatives give them more places to put it; and AI could make it even easier to find better rates and move money. That could mean continued pressure to pay more for deposits and less ability to rely on customers leaving low-cost balances in place.
How durable is your deposit base if moving money becomes nearly effortless? Which customer relationships are most likely to shop for better rates? How would your funding strategy change if depositors remain more rate-sensitive?