To compete in today's digital era, banks should prioritize customer-onboarding platforms with multiple functionalities, such as end-to-end credit card approvals and direct-deposit switch, according to this article from the Financial Brand. It adds that the platforms should not only be intuitive, they should be able to accommodate new features and enhancements as technology evolves.
This echoes the advice of leading banks in our network, which attribute their success to a seamless onboarding process coupled with solutions that address the unique challenges of their target markets. That's not to suggest prioritizing technology over the personal touch community banks are famous for, but rather to indicate that self-service technologies can free up staff for value-added conversations.
Are there any solutions you've found particularly useful, whether for onboarding or something else? How do you think about the tradeoffs between technology and human interaction?
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Rob Blackwell
Chief Content Officer and Head of External Affairs
IntraFi
Arlington, VA
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