Gen Z customers expect banking to be as seamless, fast, and personalized as leading consumer technology. Community banks that deploy AI thoughtfully can stand out by delivering personalization, proactive service, stronger fraud prevention, and more relevant financial insights. Done right, these capabilities can help banks signal credibility, deepen relationships, and compete effectively for younger, tech-savvy customers who might otherwise default to fintechs or big tech platforms, this article says.
Have you identified which AI-enabled services would most improve Gen Z engagement at your institution? Do you have the capabilities or partnerships necessary to deliver a truly seamless digital experience? How are you measuring success in attracting and retaining younger customers through AI?