Tuesday Topic: Add Deposit Pricing to the List of AI-Supported Efforts

Deposit pricing has long relied on analytics and intuition, but an increasingly competitive market is leading some bankers to turn to – you guessed it – artificial intelligence.

Machine learning models can assess customer behavior, preferences, and competitive positioning and deliver personalized, demand-driven rates, according to this article. One banker interviewed for the story predicted widespread adoption in two to three years.

Does that prediction ring true for you and your bank? Do you envision using AI to price deposits? Do you anticipate any resistance from customers or regulators?