Positive impact on your bottom line

Our strategy as a company and is multifaceted and is not driven by any on item.  Our results and success will be generated on numerous fronts and we must pay attention to all of them.  Our primary drivers for income will be maintaining our net interest margin while growing, keeping non-interest expense in line, investing in technology to prepare for the future and do M&A.

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Greg Steffens
President & CEO
Southern Bank
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Original Message:
Sent: 04-02-2018 16:12
From: Steve Kinner
Subject: Positive impact on your bottom line

What's the one thing you're going to do in the next 12 months that will have the biggest, positive impact on your bottom line? ~400 CEOs, Presidents, and CFOs answered that question. Although the top two responses may not be surprising, it may shock some to see just how low "increasing deposits" fared on the list. Only 4% identified deposit growth as a primary focus. Six other areas scored more highly. See complete results – not published elsewhere – by clicking the below image. Then let me know if they match your thinking.



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Steve Kinner
Promontory Interfinancial Network
Arlington VA
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