Mike - great question. I have some thoughts to share with you in regard to what is working for our bank. I will follow up offline as it will be easier to discuss on the phone. Have a great day!
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James Christensen
Gateway Commercial Bank
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Original Message:
Sent: 04-13-2018 13:34
From: Michael Jensen
Subject: How are banks attracting and developing young customers (Millennials)?
For over 10 years we've seen a trend of growing deposits, in dollars, and shrinking deposit accounts, in numbers. It appears that our deposit concentration is growing to an aging group and attracting a younger group to grow our numbers and diversify our concentration has been a challenge.
Are other community banks seeing the same challenge?
What have others done to attract and retain younger depositors?
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Michael Jensen
Senior VP & CFO
Brighton Bank
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------------------------------
James Christensen
Gateway Commercial Bank
------------------------------
-------------------------------------------
Original Message:
Sent: 04-13-2018 13:34
From: Michael Jensen
Subject: How are banks attracting and developing young customers (Millennials)?
For over 10 years we've seen a trend of growing deposits, in dollars, and shrinking deposit accounts, in numbers. It appears that our deposit concentration is growing to an aging group and attracting a younger group to grow our numbers and diversify our concentration has been a challenge.
Are other community banks seeing the same challenge?
What have others done to attract and retain younger depositors?
------------------------------
Michael Jensen
Senior VP & CFO
Brighton Bank
------------------------------
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